Senior Manager, Marketing Production
Sydney, Australia · Mar 2021-Jun 2023
Global Production Lead for Customer Engagement and Loyalty Marketing, responsible for executing B2C communications to mass marketing audiences, including loyalty, go-to-market launches, evergreen programs, brand partnerships, and merchandising campaigns. Led a distributed team of 12 web producers and developers managing content for 11 brands across 70+ markets. Collaborated closely with Marketing, Product, and Engineering stakeholders, designed end-to-end solutions, and influenced product enhancements to elevate customer experiences across web, app, and email platforms.
Senior Manager, Production & Websites
Sydney, Australia · Dec 2017-Feb 2021
Global Creative and Web Production Manager for the Expedia brand, leading a cross-functional team of 15 designers, developers, and producers executing creative across digital channels, including web, app, email, social, and programmatic. Led creative operations, establishing file sharing and storage practices, asset management and licensing procedures, and brief format and creation for Creative, Production, and Project Management teams.
Senior Web Designer
Sydney, Australia · Mar 2017-Nov 2017
Senior Designer and Web Production Lead for Expedia Global Merchandising. Designed concepts for major programs and campaigns, setting the creative direction for Expedia's most significant sales period and increasing global visitors by 34% YOY. Managed the production service queue, vendor relationships, and an offshore team of 10 web producers and developers. Built tools, streamlined workflows, and expanded team capabilities, enhancing services for internal customers.
Web Designer
Sydney, Australia · Dec 2015-Feb 2017
Brand and Merchandising Designer for Expedia Group Australia and New Zealand. Partnered with project stakeholders and development teams to deliver bespoke travel planning and booking websites and ensured successful delivery, from concept to completion, for partnerships with organizations such as Tourism South Australia, Destination British Columbia, and Singapore Tourism Board.
Senior Designer
Sydney, Australia · Jan 2015-Nov 2015
Web and Product Strategy Designer for HotelClub, a global hotel booking platform. Conceptualized search and filtering product features that enhanced user experiences on shopping platforms. Managed localization and creative customization with offshore teams for 30+ markets.
Director, Product & Brand
Jakarta, Indonesia · Aug 2013-Aug 2014
Founding Design leader for an early-stage digital marketing and web services startup, playing a pivotal role in bringing the business to market in just six months. Drove the product development lifecycle to deliver a website-building platform in eight weeks and crafted the platform experience, enabling users to build websites in under 20 minutes.
Graphic Designer
Honolulu, USA · Apr 2011-Jul 2013
Design Lead for Hawaii’s largest locally-operated mobile service provider. Led design end-to-end, maintaining consistent brand representation across offline and online Retail, Marketing, and Product channels. Delivered assets for in-store retail graphics, print ads, OOH, direct mail, website, digital display, and social media.
Design Specialist
Honolulu & Los Angeles, USA · Apr 2005-Aug 2009
Multidisciplinary Designer for a full-service design agency specializing in identity design and brand development. Executed creative concepts spanning print, web, motion, photo, video, interactive, and environmental media, producing immersive experiences and establishing memorable connections between clients' brands and customers. Managed relationships with clients such as Disney and delivered award-winning projects recognized by AIGA and the AAF.